President & Founder, Becky Cannon, with daughters Emi and Mari.

i play., Inc.

What began as a mother’s desire to give her children the best possible health — both inside and out—is now i play., Inc. Founded in 1982, i play. focuses on values that prioritize protecting our children and the earth.

Our company has always been about doing the best thing, the right thing for babies. We are committed to leadership in continually learning and sharing information with parents about product materials and potential health and safety issues.

Our products undergo extensive testing and conform to all US ASTM, FDA and CPSIA standards. We believe it is a company’s responsibility to monitor the quality and safety of their products.

We design our products in Asheville, NC and work closely with factories in China, Thailand, Korea and Taiwan to monitor our product, environmental, and social standards.

We know that parents’ needs for their children are varied, so we’re always looking for choices to help make parenting easier and more fun. That is why we make baby-friendly i play.® and green sprouts® products for little ones.

—Becky Cannon, President

Our Brands

i play.®

i play.® focuses on protecting babies from the outside. i play.® products have colorful designs as well as safe and convenient features that encourage healthy lifestyles through play.

green sprouts®

green sprouts® focuses on protecting babies on the inside. Babies explore through their senses and are vulnerable to elements in their environment. green sprouts® products are designed to protect them as much as possible from potentially harmful substances. All green sprouts® products are free from PVC, BPA, and formamides.

Today, Becky and Emi are the mother-daughter owners of i play., Inc. and they continue to focus on creating the best baby-friendly products for other families. What started with one mail-order item has grown into an offering of hundreds of natural baby products and a family of brands. Under i play., Inc., the i play.® line of products protects babies on the outside, while green sprouts® promotes babies’ wellness from the inside. A lot has happened in the last three decades, but one thing has never changed: Our commitment to the health and development of babies throughout every stage of development.

Please use our Store Locator to find a store near you offering our products or visit the Shop Online area which provides links to retailers providing online shopping services for products not available on this site.

i play.® and green sprouts ® are registered trademarks of i play., Inc.